Abhy's Tech Stroke

In the past few years we have seen mobile and its apps rise and shine transforming many industries in its wake. However, the growth in health and fitness category has been less spectacular at 49% compared to overall mobile app industry which grew at 115% in the year 2013 (source Flurry Analytics). A few years ago Microsoft and Google attempted to make inroads into the health and fitness sector by bringing web based products to store and maintain health and fitness information like MS HealthVault and Google Health with not so spectacular results. Next came innovations by Fitbit in the wearables sector for activity tracking, in 2011 and 2012 they introduced first wireless activity trackers to sync using Bluetooth. This was followed by the entry of Jawbone into health sector with its announcements of Up wristband and accompanying app. These have had better success resulting in many startups joining the wearables product bandwagon.  Late to the stage almos...